Wednesday, February 3, 2010

strategic decisions

strategic decisions
A decisions is a choice among alternative.It is a course of action chosen from acceptable alternatives to achieve objectives.Strategy formulation requires strategic decision making.
Strategy
decision making is to make a choice about course of action for the long term future.It is based on strategic alternative.
Strategic decision are made by top management.strategic decisions are unique and non- programmed decisions.strategic decisions are made in uncertain decision making environment.decision makes are unaware about the consequences of decisions.
strategic decisions are related to the choice of mission,objective,strategic and policies.Mission states the reason for the existence of the organization.Objectives are desired outcomes of the organization.Strategic deal with broad action planes to achieve objectives.Policies provide guidelines for decisions making.
strategic decisions are primarily concerned with matching organization resources with opportunities in the environment.They defined the scope of business activities,market to be saved,product to be offered,resource are committed,and capabilities to be developed.They aim for competitive advantage.
According to Mathe Johnson and Scholes :strategic decision are normally about typing to achieve some advantage for the organizations over competitions.They are concerned with the scope of an organization activities.
strategic decision search for strategic
positioning in relation to competitors.Positioning describes how an organization products differ in relation to it competitors in the minds of target customers.They are concerned with the future scope of an organization's activities.

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